By employing methods that are marvelous at getting consumers to open up and speak out, Qualvu collects tons of rich consumer data. It’s one of the defining characteristics of our online qualitative research methodology. But with that great benefit comes an equally great challenge: When you have mountains of data, how do you ensure that valuable pieces of information don’t get lost in the avalanche? How do you make sure that consumer insights, or data, don’t get left behind? You make sure by first Read more »
Taking Your Business Conversations to a Whole New Level When you think of research, what comes to mind? A text-heavy report? An encyclopedia of data? If that’s the case, it’s not surprising. For years research has been delivered via dense reports that took hours to sort through and were often overwhelming – sometimes complicating the decision-making process, not simplifying it. And what’s the point of research if it delivers confusion, not actionable insights? Qualitative research should clarify, not confuse. It should tell a story. It Read more »
There is a group of new, more affordable consultants in town ready to advise: your exclusive consumer panel. Leveraging ongoing consumer insights collected from exclusive brand panels to inform business decisions is nothing new. They have always been invaluable to the co-creation process and painting a 360-degree view of marketing personas. But panels have also always had their limitations. While traditional panels can be forced and logistically complex, their biggest limitation has been the fact that there hasn’t been a process in place to organize and Read more »
To be empowered today means to have a voice. Whether in the work place or the community, having a voice equates to having influence. But what about those who are hesitant to speak their mind? Who don’t offer their opinions un-elicited, if at all? Consumers today can be divided into two categories: the introvert and the extrovert, or the “non-sharer” and the “sharer,” respectively. While extroverts are known for sharing openly about their wants, needs, and experiences, introverts are more likely to live inside their Read more »
You may be wondering when online market research is a good fit for your business. And we have good news – you don’t have to wonder anymore. In today’s increasingly digital world, online research can fit into nearly any type of research project – whether it be Product Research, MarComm, Innovation & Exploration, or Shopper Insights. No matter what your project objective, if you are looking to gain in-the-moment access to consumers, then digital research may be a good fit for you. Not only Read more »
Understanding current and future market trends is critical for any business today. And with 2012 right around the corner, it is time to start planning for the new year. But to do so, we must understand the market on all levels. So what is the forecast for market researchers? For marketers? For businesses in general? According to the GreenBook Research Industry Trends (GRIT) 2011 Fall Report, the future is in social media and mobile research. 2012 in particular will see massive growth – almost double Read more »
Is a new array of digital research options better than what we used to have? Only if they provide a better outcome. That was one of the key lessons that came out of the first Institute of Qualvu (IQ) webinar, which you can view on demand here. IQ is Qualvu’s initiative to build a comprehensive resource library for those whose jobs involve finding out what consumers think and how they behave. In its debut session, we turned our attention to factors to consider when Read more »
Qualvu Launches Institute of Qualvu (IQ) for Researchers Interested in Enhancing their Value Proposition Denver, CO – October 18 – As we enter the “consumer age” of empowered buyers who are not afraid to speak up, a new level of customer obsession becomes vital for the success of any business. Consequently, businesses need to move faster and demand real time information and recommendations if they want to keep up with the evolving times. Digital tools have posed new opportunities that can help researchers deliver what Read more »
Whether we recognize it or not, images have a powerful impact on our brain. They bring things to life, engage us, and, according to a new study, trick us into thinking we were a part of them. A recent study by Priyali Rajagopal and Nicole Montgomery found that a commercial’s imagery has a greater impact on our lives than we ever imagined. It found that commercials can trick our memory into believing that a scene from television actually happened in real life – in our Read more »
Since 2004, the Globalpark Annual Market Research Software Survey has predicted the Web to be the fastest growing methodology year over year. In 2010, however, the survey predicted for the first time a change in directions for the industry: the Web would not be the fastest growing methodology in 2011, but rather self-directed interviews using mobile devices. With over 70 percent of the world using some sort of mobile device today, the above findings are not that surprising. Today’s population is more mobilized than Read more »
Obsessions come and go. Pogs; pet rocks; chia pets; popped collars; scrunchies; beanie babies. They come into our lives, become our new obsessions, and then slowly fade away as the next big thing comes to market. Marketing in many ways is no different. It is an ever evolving industry that changes with the times. And as of late, marketing has developed a new obsession, one that may be here to stay: the customer. While marketing has always been targeted at the customer, it’s really been Read more »
Since the days of the Luddites (and you remember them from history class as English workers who destroyed machines because they thought machines were a threat to their livelihoods), we have had a more or less ongoing debate about whether technology and humanity are at odds. The conventional wisdom, as expressed in innumerable, forgettable science-fiction movies, is that technology is somewhere an evil genie and life-sucking cancer. Every step forward taken by technology means a step backward for humans. The technology that humans develop ultimately Read more »
Who doesn’t love a good picture book? They bring to life the characters, setting, and story line through vivid pictures that pull readers in. They are easier to understand because you can see the story unfolding right before your eyes. And they keep you engaged with their colors, shadows, and fine details. A picture book combines visual and verbal narratives to capture and hold your attention in a way that traditional story books cannot. While originally intended for small children with short attention spans, adults Read more »
Have you imagined what you would do if you were ever on camera? Would you become camera shy? Or ham it up? While we don’t really know what we would do until the lights come on, Qualvu has found that participants are anything but shy when asked to share their experiences on camera – even introverts who wouldn’t speak up in a focus group. In a recent study, when asked to document themselves answering research-driven questions via mobile video, participants were surprisingly forthcoming with Read more »
According to Merriam-Webster, innovation is defined as “the introduction of something new,” or “a new idea, method, or device.” While some dismiss it as simply a buzz word, innovation can be the key to a business’s success. With a plethora of websites, search engines, and advertisements at their disposal, consumers today are constantly inundated with different products and services – making the pressure for businesses to stand out greater than ever. From sliced bread to tablets, it may seem like all the good ideas Read more »
