Join the conversation on the digital future of market research!
Let’s do a focus group! Hmmm, maybe not. While digital innovation is moving at the speed of light, many marketers and agencies are still heavily relying on traditional consumer research methodologies pioneered in the 1960s. Many times these methodologies lead to me-too insights and dull, been there, done that reports. Today’s digitally savvy consumer plays games, blogs, joins communities, uses webcams, tweets, and navigates life on their mobile devices. Shouldn’t these behaviors be leveraged in market research designed to better understand them? Why not use gaming in product development research or mobile to track actual brand experiences? Experts from the U.S and U.K. representing some of the most forward-thinking, innovative research companies operating today will discuss and debate using these socially-connected online and mobile behaviors to build primary research that is arguably more fun and engaging for the consumers who participate and far more interesting for the marketers/agencies who love them. Why? They are uncovering deeper, more authentic insights using research that reflects a better understanding of how our world functions today.
Our experts:
Ellen Kolsto, Strategy and Insights Director, GSD&M (Moderator)
John Williamson, CEO & Founder, Qualvu
Fiona Blades, CEO, MESH Planning
Kevin Lonnie, CEO & Founder, KL Communications
Ari Popper, President, BrainJuicer
