Webinar:
Beyond the Focus Group:
Innovations in Qualitative Insights Using Online Video Diaries
Featuring:
Procter & Gamble CoP Tools Leader Charlie Rader and
QualVu CEO John Williamson
Webinar Details:
Thursday, November 19, 2009
2-3 ET / 1-2 CT / 12-1 MT / 11-12 PT
Complimentary; Attendance Instructions Sent Upon Registration
Topics:
- Case study: How P&G and QualVu reached into consumers’ homes for online video diaries and candid, self-driven ethnographies
- Why the qualitative research industry has been slow to adopt online methods
- How to conduct qualitative research online without losing the face-to-face connection – in a method that collects data 24x7x365
- The significance of convenience and setting
- Qualitative deliverables with integrated video: how adding “voice of the consumer” makes a difference
Presenters:
- John Williamson, Founder and CEO, QualVu, Inc.
- Charlie Rader, CoP Tools Leader, Procter & Gamble
Additional Resources: