The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

On November 17, six leading industry experts joined together to present at the Marketing Research and Intelligence Association (MRIA) Digital Conference, “Some Like it Mobile.” The conference focused on increased mobility and how it can be leveraged to deliver enhanced research value – along with its obstacles, solutions, and future.   Lenny Murphy of Brandscan360.com kicked off the conference with a dynamic presentation that highlighted how mobile is the future of market research, enabling intuitive, engaging interactions that build true value. Highlighting findings from the Read more »

  Qualitative research is moving so fast, you need a mobile device not to be left behind.  With there now being more mobile devices in the U.S. than people, companies whose consumer research ignores this new world do so at their own peril.   Qualvu, which pioneered asynchronous video that empowers consumers to share insights where they are, how they want and when they want, is leading the way.  (It’s the only qualitative research firm of its kind to have developed a mobile app.)   Read more »

Qualvu to sponsor and present at the world’s top market research event Denver, CO – October 24 – The most comprehensive market research conference in the world is back and better than ever. In its ninth year, The Market Research Event 2011, hosted by the Institute for International Research (IIR) USA, will be held November 7-9 at The Peabody Hotel in Orlando, Fl., and will feature over 140 sessions and over 175 speakers. Over the course of the event, industry leaders will address the most Read more »

Qualvu Launches Institute of Qualvu (IQ) for Researchers Interested in Enhancing their Value Proposition Denver, CO – October 18 – As we enter the “consumer age” of empowered buyers who are not afraid to speak up, a new level of customer obsession becomes vital for the success of any business. Consequently, businesses need to move faster and demand real time information and recommendations if they want to keep up with the evolving times. Digital tools have posed new opportunities that can help researchers deliver what Read more »

Join the IQ Professional Development Program to Enhance Your Value Proposition! Digital tools have posed new opportunities that can help you, as a researcher, deliver better, faster, and cheaper ways to collect and deliver richer insights than ever before. Researchers can now have it all and deliver enhanced value – and we’ll show you how! We’ve designed a program to help you master everything you need to know to leverage digital market research tools to take your research to the next level. We will show Read more »

John Williamson, Qualvu CEO & Founder, to present on how mobile video gets brands closer to consumers’ deepest emotions at the October ARF webcast   Denver, CO – September 29 – In its effort to bring the best and brightest from advertising together to exchange ideas and research strategies, The ARF offers monthly member-driven webcasts aimed at keeping its audience up-to-date on the hot issues in advertising and marketing research. This October, Qualvu will be driving a new session: “What Consumers Want: How mobile video Read more »

Video provided by Merlien Institute, organizer of Market Research in the Mobile World 2011.   In July 2011, market researchers from across the globe gathered in Atlanta, GA for the Market Research in the Mobile World 2011 Conference. The conference brought together more than 175 top insight executives, market researchers, and mobile developers to discuss the challenges of and opportunities for leveraging cutting-edge mobile technologies for generating actionable consumer insights.   One highlight from the conference? Qualvu Founder and CEO John Williamson’s presentation entitled, “A Read more »

Denver, CO – September 26 – Looking to meet and share ideas with some of the best qualitative researchers in the world? Join Qualvu at the 2011 QRCA Annual Conference as they join other industry leaders on the exhibitor floor. In its 26th year, the Conference has become a leading qualitative research event attracting a global audience. This year’s conference will take place October 12 through 14 at The Venetian and The Palazzo Resort Hotel Casino in Las Vegas, Nevada and will be more comprehensive Read more »

Announcing for the First Time to the Public: The Real Breakthrough InnovationChanging Qualitative Research   There’s been a lot of buzz in the qualitative research industry over the past year about breakthrough, web-based innovations that collect consumer insights in order to drive decision making.  Social network monitoring, online communities, interactive bulletin boards, and webcam interviews are just a few of those gaining attention. But what is the real breakthrough innovation that will forever change the qualitative research game?  We’re betting you’ll be surprised to learn Read more »

John Williamson, Founder and CEO of Qualvu, to be a featured panelist at the September DU Marketing Roundtable Denver, CO – September 7 – For over a decade, the Marketing Roundtable at the University of Denver’s Daniels College of Business has brought together intellectually curious marketing and business professionals to debate the latest marketing trends and best practices. This September, the roundtable will address a highly relevant topic in today’s “consumer age” – how newly empowered consumers, along with new technologies, have changed the qualitative research Read more »

Digital behavior is changing everything from the way we treat animated crows to the way we shop for casual clothes. Today’s digitally savvy consumers play online games, write blogs, join communities, review products, use webcams, tweets, and navigate life on their mobile devices. And market research is just now leaning how it can use this lifestyle and these devices to deliver more candid consumer insights.   What does that mean for you? And what are leading companies doing about it? Vote for our panel for Read more »

Your marketing strategy depends on insights that help you understand consumers’ deepest thoughts, values, and motivators. Lots of barriers stand between what brand managers need to know to make decisions and how consumers behave and think – consciously and subconsciously. But mobile video opens a new world of opportunity in how you connect with consumers’ external and internal worlds. If you are wondering how mobile video can help you gain insight into your customers’ emotional drivers and values, you can’t miss this webinar. Join us Read more »

Denver, CO – Just in time for back-to-school, students have sent researchers back to school by driving home the point that it’s not just technology that enables companies to learn about their buying habits, it’s also the ability and flexibility to walk a mile in their shoes to experience the process they go through when deciding on major purchases for college.   In a study that challenges the conventional wisdom, Hewlett-Packard and Qualvu partnered to accompany soon-to-be college freshmen as they considered, evaluated and purchased Read more »

The greater the ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element. Qualvu’s John Williamson and Hewlett-Packard’s Sterling Jackson will challenge how you think about mobile research. They will discuss why you should be focusing on the desired outcome and objectives of the study, rather than obsessing on the technology Read more »