Messaging matters, as this sign from an entrepreneur clearly shows. But do your clients clearly understand what you’re saying? What we think we say isn’t always what the consumer hears; what we write isn’t always what a consumer reads. When a meat market advertises a special on “ground hog meat,” will a consumer think that it’s advertising “groundhog meat”?
Often times what you need to do is connect visually and verbally with your customers – ask them to take a look at your own messaging, and ask, “What does this mean to you? Is it credible? What would make it better?” In essence, face-to-face qualitative feedback so you can make sure your messaging is on target (dare I say, not in the toilet?)
Quick, efficient, economical qualitative research via online video. The fact is that if someone doesn’t understand what you’re saying, it’s not their fault. Qualvu helps ensure your messages are impossible to misunderstand. Maybe it’s time you researched how your messages are being received – before swimming pool season. Ok, I’ll stop with the puns now.