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How It Works

Qualvu has built the world’s most advanced online video platform for qualitative research. By leveraging video – webcams, flipcams and even mobile phones — Qualvu gathers intelligence that proves the axiom that it’s not always what people say; it’s always what people do that tells the real story. And the real story…the most valuable research… comes through dynamic, insightful, and uninhibited feedback — often given by consumers in the field using your product and always offered through panelists who have been painstakingly selected to match any research need.

Qualvu’s 6 steps process allows any project to flow seamlessly through the Qualvu platform within seven days from recruit to report. We’ve tested our method on countless projects and hundreds of clients all of which couldn’t be more impressed and exuberant about the platform that’s changing how qualitative market research is being conducted. Our team and our platform is smart and intuitive and will provide you the guidance to make your project a success.

Click on each step to learn more…

Setup

Qualvu begins by understanding your business and your brand and what you need to learn through qualitative research. We provide full start-to-finish project management support, including set-up, participant recruitment and enlistment, unlimited technical support and customized online video research reports – and we do it all faster and for about one-third of the cost of a typical focus group.

  • You and your project manager Discuss your project goals and what you’re looking to achieve
  • Your project manager will be by your side at ever step of the process
  • We’ll start creating the questions you want answered with our experienced researchers or coordinate with your researchers.

Recruiting

Qualvu has made a huge investment in panel infrastructure, enabling it to fulfill any screener ad hoc recruiting need – and instant access to any audience. Or, if you prefer, we can work off any list you wish.

  • Use any number of our specialty panels, international panels and B2B panels.
  • Qualvu has project capabilities all over the world and can translate 12 languages.
  • We use a proprietary algorithmic rating system to ensure top quality panelist.

Collection

Qualvu provides webcams (or other devices) to research participants. We believe that the easier and more enjoyable we make the experience for participants, the greater the quality of the feedback they provide. We guide participants through the technical aspects using a webcam to answer researchers’ questions so that they can record their responses from home, work, or even on the go using hand-held wireless webcams. The hand-held cams enable consumer-driven ethnographic studies that are an order of magnitude more powerful and cost-effective than traditional methods.

  • Web-cams or Pocket-cams are sent to every participant to use in the study.
  • Qualvu uses quality checks at every point in data collection to ensure quality, timely responses.
  • Videodiary is setup to make a seamless connection between the panelists and the questions being asked.

Vupoint

Vupoint™ from Qualvu is the powerful and reliable engine that turns consumer insight video data into compelling business intelligence. Collecting the video output generated from Videodiary™, and Videodiary™ Blog, Vupoint™ provides intuitive tools for researchers to analyze, notate and download raw video, and analysts enjoy a seamless workflow for organizing playlists and creating dynamic Video Reports.
The portal enables analysts to:

  • Create video clips out of the most representative, impactful and entertaining results from your research
  • Processes video from all Qualvu platforms as well as raw video output from focus groups
  • Organize your video clips into playlists with an elegant and easy-to-use interface
  • Brand Videoreport to match your own company’s brand, look and feel

Videoreport

Qualvu provides clipping and reel creation services and makes those tools available for researchers to optimize efficiency and report turn-around time. Video clip playlists are easily combined with PowerPoint reports, delivered online, and branded to match the look and feel of the researchers existing reports. All of this is delivered online to provide superior report accessibility without the challenges of transferring and emailing large report files.

Data Mining

Qualvu gives our clients full access to data mining tools. This means you can retrieve, analyze and create an infinite number of playlists at your disposal. We allow full transparency so all the tools we use to help create your reports you have access to go in and recreate new reports at anytime. The Qualvu team also creates topical playlists for specific deep dive insights, the playlists and highlight reels are extremely well organized and easy for our clients to use and find the information they’re looking for.

So it’s a mistake to think of Qualvu as just another technology company with a glib promise to deliver research through the web. Qualvu has the talent and takes the time to make sure you get what you need out of your research: The answers you need, when you want them, what places you want them to come from, from whom you need them — and all delivered to you online in a format that distills the essence of the research findings and makes it easy and powerful to share with a variety of your stakeholders.

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