QualVu Management Team

John Williamson – CEO

QualVu was founded in 2007 by John with a vision to provide organizations a platform to harness direct online video-based qualitative research feedback from consumers and customers, enabling those organizations to gain richer consumer insights faster and more cost effectively than ever before. As Chief Executive Officer, John is responsible for QualVu’s strategic vision and execution. Previously John was a founding partner of VerusLive, a pioneer in the field of online in-depth interview techniques. Innovations he helped design have been used by companies such as Microsoft, Ericsson and Comcast to conduct more than 1,000 webcam interviews across the globe. John also co-founded Jabbits, the world’s first video-based online Q&A community.

John has held leadership positions in the technology industry, including Guardent, which was acquired by VeriSign in 2005, and eSoft, where he assisted on their IPO in 1999 and served as Managing Director of international sales in London. During his career John has also successfully built various start-ups, including Maxwell Express, a transportation logistics firm that pioneered development of technology-based delivery systems, which he founded, grew and ultimately sold. He holds a Bachelor of Fine Arts degree in Marketing and Advertising from SMU.

Rodney Holm – CTO

As QualVu’s Chief Technology Officer and Co-Founder, Rodney provides the technical vision and development strategy for QualVu’s market research methods. Rodney is a proven technology leader who has created industry-altering web solutions in market research.

Previously Rodney was CTO of VerusLive, where he architected and developed the foundational software systems of QualVu, including the web-based Video Diary™ application, database infrastructure, and administrative CRM systems. During his time at VerusLive, he also architected Jabbits, the world’s first video-based online Q&A community, and created a licensable video player for small and mid-size businesses.

Prior to VerusLive, Rodney led the web services group at eToys, responsible for the application level software behind an e-commerce system generating over $100 million in annual revenue. At eToys he was also responsible for the development of the online payment processing systems. Rodney started his career at Apexx Technology in Boise, ID, which was later acquired by eSoft Inc. in Boulder, CO. At eSoft he served as Software Development Manager, leading a team of software engineers and was instrumental in the construction of eSoft’s engineering team and software development methodology. Rodney’s highlight achievement at eSoft was leading the architecture and development of the patented SoftPak Director. Rodney is a named inventor of this patented technology, deployed in over 10,000 corporate locations worldwide. He holds a degree in Computer Science from North Dakota State University.

Brooks Pettus – COO

QualVu hired Brooks to further drive the company’s explosive growth in the online market research industry. Brooks brings a serial entrepreneur’s background, a wealth of executive leadership in a wide range of dynamic early stage environments, and a proven track record of leading companies through accelerated growth periods. Brooks has been fortunate to identify and work with companies that have led their market segment during the critical offline to online migration phase – QualVu is a natural fit. In every case, Brooks has seen radical revenue growth coupled with the efficient scaling of the enterprise. He is excited to help lead QualVu as it carves an innovative new standard for qualitative research.

As Vice President of the growing QualVu team, Brooks is responsible for driving the company’s revenue growth, inclusive of strategic planning, enterprise sales, marketing, and product innovation. Prior to QualVu Brooks served as the SVP of Sales and Marketing, and then Chief Revenue Officer at Beatport, an industry leading online music distribution business. Prior to Beatport, Brooks launched a highly successful North American concert promotion business that was sold to a larger UK concern.