The New Market Research for Fast Moving Agencies
As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad business moves means that only the most nimble and innovative thrive. These days, time waits for no one. That’s why the foundation of any advertising is to quickly understand what consumers believe and what leads them to buy.
Breakthrough approaches and technologies are accelerating the speed at which agencies can gain crucial insights – insights delivered by connecting with real people in new ways that eliminate the barriers to raw, uninhibited, truthful reactions.
These new methods have game-changing implications for ad agencies and their clients. Better yet, these methods are faster, cheaper and more useful than ever before possible. But don’t take our word for it. Instead, through our VideoReport, you’ll see and hear from consumers in actual studies just what they think about products ranging from the mundane to the intimate. And you’ll see how actual clients have used this powerfully compelling information to create client buy-in for superior advertising.
In just 45 minutes, you’ll…
- Learn how you can leverage the power of online and mobile video to connect with consumers
- Realize how simple and fast finding your consumer truth has become
- Learn how cost effective research allows you to gain more insights for less without sacrificing quality
- Learn about innovative technologies that can help you use consumer support in your business pitches…and make selling your ideas a lot easier
- Hear about real-life success stories and how you can become a superstar in the eyes of your clients
Presenters:
John Williamson, Qualvu CEO & Founder
Duncan Horner, Senior Director and Digital Research Consultant
