Shelley Krasnick – Managing Director, Research & Insights
Shelley Krasnick leads the Research & Insights Team at Qualvu. Shelley has a successfully proven ability to build and maintain client relationships, as well as manage internal teams. Her job is to create a solid foundation to ensure that her team meets clients’ needs and objectives through rich, insightful research. Shelley started her career working with Lieberman Research, Inc, and since then has held research positions of increasing responsibility at The Coca-Cola Company and Microsoft, where she executed both qualitative and quantitative research initiatives.
She possesses significant experience in a variety of industry sectors, including CPG, technology, media, advertising and sports. Shelley earned a BA in Psychology from The University of Vermont and an MBA in Marketing from the University of Texas at Austin.
Dean Macko – Senior Director, Research & Insights
Dean has more than 16 years of pre- and post-launch automotive consulting experience, with emphasis on brand strategy and market research. Prior to joining Qualvu, Dean was Manager of Brand Strategy and Development at Hyundai Motor America where he uncovered insights leading to the launch of the Hyundai Assurance program, implemented a new company-wide segmentation, helped craft a five-pronged marketing communication strategy that resulted in significant brand growth, and managed all brand tracking and website satisfaction research. Prior to Hyundai, Dean was a Director at Compete Inc. where he leveraged his automotive expertise to help OEMs evaluate and maximize their marketing programs and vehicle launches by tracking the clickstream behavior of online shoppers.
Earlier in his career, Dean worked for several automotive research firms, consulting primarily to Ford Motor Company and General Motors. His research experience includes product design, packaging, positioning, pricing, brand equity, intentions/shopping and macro industry trends. Dean has an MBA from Wayne State University, where he graduated magna cum laude majoring in Marketing; and a Bachelor of Business Administration (with honors) from Wilfrid Laurier University in Waterloo, Canada.
Julie Puzzo – Senior Manager, Research & Insights
Julie’s experience brings top-notch client service and project management to all aspects of the research process. Her broad-based research experiences encompass a variety of sectors including expertise in CPG, tracking, concept tests, product development and international research projects. These study types span over various industries, most specifically Health & Beauty, Adult Beverages, Fast Food and Retail. Julie holds a BS in Social Science from Jacksonville University and Masters Degree in Survey Research from the University of Connecticut.