The greater the ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element.
Qualvu’s John Williamson and Hewlett-Packard’s Sterling Jackson will challenge how you think about mobile research.
They will discuss why you should be focusing on the desired outcome and objectives of the study, rather than obsessing on the technology used. They will also show you how Hewlett-Packard was able to follow the natural shopping journey of high school graduates looking to purchase a PC and a printer for college by allowing respondents to choose the technology and location that best fit their needs.
John Williamson, CEO & Founder, Qualvu
Sterling Jackson, Research Manager, Americas Shopper Insights, HP