The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

Take Consumers’ Insights to the Big Screen with iPad-ready Video Reports Ever wonder what your iPad can’t do? Every day it seems like there is a cool, new way to use the tablet. And today, Qualvu is introducing another one: an innovative way to present your online qualitative research to stakeholders anywhere, at any time. Continually innovating the qualitative research space, Qualvu has taken its reports to the next level – mobile – with iPad-ready video reports infused with rich and candid consumer insights.   Read more »

Around the World in 80 Hours How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally have a solution for reaching consumers without the restrictions of culture, time, cost, or distance. It’s a Read more »

Poke Them for More! The secrets of moderating and probing asynchronously Download This IQ Session Now! When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the Read more »

DENVER – January 19 – The exponential spread of mobile communication devices, now in the hands of more than half of the world’s consumers, is empowering researchers and business stakeholders alike to observe consumers – free of influence or restriction – during invaluable “moments of truth.”  And at the NewMR virtual conference “Mobile Research in 2012,” taking place February 22, 2012 at 2 PM ET, Qualvu Founder and CEO John Williamson will discuss the value of capturing these moments of truth as they naturally unfold. Read more »