Denver – May 17 – Always on the leading edge of research innovation, Qualvu will be sponsoring and speaking at the Research Mafia’s Redefining Research 2012 Conference – a leading industry event exploring innovation in Market Research. Taking place June 14 at The Alea Casino in Leeds, UK, the conference will take attendees on a journey from Quant to Qual by way of Ethnography, Mobile, Neuro, and Linguistic Programming.  Helping to lead this journey is John Williamson, Qualvu Founder & CEO, who will be a Read more »

Denver – March 21– In conjunction with The Advertising Research Foundation, Qualvu – a leading next-generation qualitative research solution – will be driving a webcast with the help of StubHub – an online marketplace for concert, sport, and Broadway event tickets – entitled, “Behind the Cheering: How Understanding the Roots of Sports Passion Helped StubHub Score with Fans.” Taking place on April 4 at 12 p.m. ET, the session will discuss how to successfully leverage mobile video to go beyond merely creating imaginary versions of Read more »

In keeping with its continuous expansion, Qualvu added another five stars to its team over the past two months, growing its project management, research and insights, and development departments at home and abroad. So what is driving this growth? Increasing international demands.  In fact, since the beginning of 2012, Qualvu has doubled the size of its Dublin, Ireland office to meet the needs of businesses across the globe.   Despite being over 4,000 miles apart, Qualvu’s US and European offices work together seamlessly – encouraging Read more »

  Denver − March 12 – With an infinite amount of information influencing purchasing behavior today (social media; reviews; advertisements), the shopper journey has become multifaceted. As a result, understanding consumers at each stage of that journey – in particular at the zero moment of truth – is increasingly critical to understanding their attitudes and behaviors as a whole.  Recognizing how these trends have impacted shopper insights, John Williamson, Founder and CEO, Qualvu, and Sterling Jackson, Research Manager, America’s Shopper Insights, Hewlett-Packard (HP), will address Read more »

Wrapping Up: Take Your Qualitative Research to the Next Level! Online and mobile video research best practices that drive business value This final session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts of online qualitative research, and how to ensure that your stakeholders gain the recommendations they need to inspire better business decisions. Date and Time: March 14, 2012 – 3 PM ET Presenter: Kathy Read more »