DENVER – February 9 – There’s a paradox in mobile research data collection today: The good news is that because of the preponderance of mobile technology, brands have never been able to collect so much valuable insight from consumers.  The bad news is that because of the preponderance of mobile technology, brands have never before had so many rich consumer insights at their disposal. But what if brands could efficiently and effectively take this in-the-moment, candid, direct flood of information they’re getting from consumers and Read more »

Turn Rich, Digital Data into Business Decisions How to analyze, make sense of, and organize mounds of digital data into a report thatdelivers valuable business recommendations Register for this IQ Session Now! Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, you will learn how to mine text and Read more »

The ubiquity of video-enabled devices has changed the game for qualitative research and the companies it serves.  In fact, although the creators of these devices may never have envisioned their use as qualitative consumer research tools, the reality today is that these devices have created a new paradigm that has completely disrupted and created unprecedented opportunities for our industry.   StubHub experienced that firsthand when they set out to get to know sports fans on a deeper level. Looking to understand not just why fans Read more »

Take Consumers’ Insights to the Big Screen with iPad-ready Video Reports Ever wonder what your iPad can’t do? Every day it seems like there is a cool, new way to use the tablet. And today, Qualvu is introducing another one: an innovative way to present your online qualitative research to stakeholders anywhere, at any time. Continually innovating the qualitative research space, Qualvu has taken its reports to the next level – mobile – with iPad-ready video reports infused with rich and candid consumer insights.   Read more »

Around the World in 80 Hours How Mobile Video Delivers Richer Global Insights Faster As global commerce has grown and accelerated its pace, so has your need for a more efficient and streamlined way to access consumers’ truths globally and gain actionable recommendations when they are still relevant and fresh. Now, thanks to new digital tools that can quickly and accurately deliver insights across the globe, businesses finally have a solution for reaching consumers without the restrictions of culture, time, cost, or distance. It’s a Read more »