Qualvu has recently found considerable success with a new client group: Advertising agencies. Agencies, as clients, are wonderful: Fast moving, creative, flexible, fun, and willing to take chances on cutting-edge online qualitative research solutions. While some folks are resistant to change or seek the status quo, I can safely say that from my experience, agency account planners ain’t among that ilk. There is also another recurring theme among our agency clients’ projects that can simultaneously create invigorating excitement, while also hair-on-fire stress: Gotta be done now. Like RIGHT now. Fortunately our entire team here at Qualvu relishes these projects. Need a recruit done in 2 days? Cake. Need the whole project fielded in one? Done. Need highlight reels for the new business pitch within hours of the last consumer response? Bring it on. In many ways I see similarities of our start-up culture in the agencies we serve, even when most of them were start-ups a long time ago. The zeal to break new barriers in creative efforts is a perfect match with our own driving ambition to change the way the world thinks about qualitative. Those very cool consumer highlight reels that stand apart from the norm, and help agencies win those crucial new business pitches don’t hurt either. So to our agency clients who push us every day to break the project management sound barrier, and do things yesterday? We totally get it – bring it on!