The Qualvu team is pleased to announce a webinar on Thursday, November 19, at 2-3 p.m. Eastern: “Beyond the Focus Group: Innovations in Qualitative Insights Using Online Video Diaries” Featuring: Procter & Gamble CoP Tools Leader Charlie Rader and Qualvu CEO John Williamson What we’ll cover:

• Case study: How P&G and Qualvu reached into consumers’ homes for online video diaries and candid, self-driven ethnographies
• Why the qualitative research industry has been slow to adopt online methods
• How to conduct qualitative research online without losing the face-to-face connection – in a method that collects data 24x7x365
• The significance of convenience and setting
• Qualitative deliverables with integrated video: how adding “voice of the consumer” makes a difference

For details and to register, click here. Oh, and if you want to do some reading in advance, download our new white paper titled “Beyond the Focus Group: Why Online Video-Based Qualitative Research Raises the Bar on Consumer Insights.” We hope you’ll join us on the 19th! Please do sign up soon as seats are limited.