Online Focus Groups
VideoDiary™
VideoDiary™ is the online focus group solution that is changing the online qualitative research landscape. Higher quality and fast immersive research are possible in a turnkey, easy to use platform for collecting face-to-face consumer input. VideoDiary™ empowers moderators and companies to conduct qualitative research more efficiently and with better quality results.
Four key elements of the VideoDiary™ experience drive value in this entirely new methodology:
Setting
Consumers respond in an environment that is natural, comfortable and completely relaxed – most often their homes. This drives a dynamic that compels responses that are an order of magnitude richer and more candid than traditional facility environments where self-consciousness can often obstruct candor.
Convenience
Participants respond at leisure (within the project timeline parameters), when they are relaxed, willing, and ready to respond with their thoughts, attitudes and opinions in meaningful ways.
No Peer Pressure
Respondents are alone, however within a virtual interpersonal dynamic. Upon pressing the “respond” button, they are sharing their thoughts in an unobtrusive and relaxed environment not possible in even in-person moderated sessions.
Participant Content Intensity
Each respondent has unlimited time to share their insights – so you maximize respondent input from each and every invitee. This drives particular “value per respondent” dynamics ensuring optimal cost efficiency for each recruiting grid.
Championed by Moderators
Moderators recognize the strengths and weakness of traditional focus groups. As beneficial as it can be to bring clients and participants together in a controlled environment, “group think”, inequity in response input, and brevity of feedback are all challenges.
VideoDiary™ provides asynchronous delivery of assignments to participants who can respond from the comfort of their home or office, on their time. Responses average three and a half minutes, yielding remarkable depth and candid insights.
Loved by Stakeholders
CFOs appreciate the 30+% savings relative to traditional focus groups. CMOs enjoy the fast turn around times from activation to reporting. Market Researchers appreciate the richness of the participant responses, arguably driving better qualitative findings.
VideoDiary™ combines the depth of an in-depth interview dynamic with the automated scale of a bulletin board. VideoDiary™ is a turnkey solution that is remarkably easy to use. All the promise of the Internet – reach, speed, and unparalleled cost efficiency – combined with hard-hitting and candid “face and voice of the customer.”
Easy to Use
QualVu provides full end-to-end project management support, including set-up, participant recruitment and enlistment, unlimited technical support, and even customized online video research reports. Researchers are free to focus on what they do best: Asking questions, probing for answers, and analyzing qualitative consumer responses.
Powerful
VideoDiary™ is a solution purpose-built for qualitative research. The solution is designed with a full suite of powerful tools enabling “industrial strength” research in an extremely easy to use online environment. One-click video clip creation, thematic playlists and note-taking are just some of the features delivering online qualitative research results with no compromises. A powerful VideoDiary™ option even allows participants to share their screen during answers – enabling a “remote usability lab” capability
Global Advantage
We enable fast, cheap – and, yes, better – video-based qualitative research in markets around the world. Some of the world’s leading brands are using VideoDiary™ in Europe, Asia and South America. VideoDiary™ is localized in the following languages, and we’re adding more all the time:
- Chinese (Simplified and Traditional)
- French
- German
- Greek
- Italian
- Japanese
- Korean
- Polish
- Portuguese (Brazilian)
- Spanish
Proprietary QualVu technology automatically recognizes the country of origin for any researcher or participant, and instantly delivers the appropriate language interface. And better yet – viewers hear either the local language for each video response, or a seamlessly translated voiceover in English.
Online Video Research Reports
The insights gathered from VideoDiary™ sessions are another breakthrough in online qualitative research. Video Research Reports are online reports displaying the best highlights from participant responses, delivering engaging and insightful content to support research findings.
QualVu provides clipping and reel creation services and makes those tools available for researchers to optimize efficiency and report turn-around time. Video clip playlists are easily combined with PowerPoint reports, delivered online, and branded to match the look and feel of the researchers existing reports. All of this is delivered online to provide superior report accessibility without the challenges of transferring and emailing large report files.
The Researcher Experience
Moderator questions are recorded via an intuitive recorder within VideoDiary™, and questions can be updated or added on-the-fly to optimize feedback. Researchers can even follow up to individual participants or groups of participants, and threaded discussions can be created using an elegant community interface.
Researchers enjoy observing a continually expanding list of participant video responses and learning the answers to their research questions through candid and engaging video responses.
The Participant Experience
QualVu provides webcams to research participants when required (free for them to keep in the event of follow-up VideoDiary™ sessions), and the experience is easy and enjoyable. A tuning center guides participants through all webcam and microphone configuration. Participants are then taken directly to the questions, and with “one-click” answering, consumers record their responses from home, work, or even on the go using hand-held wireless webcams. The hand-held cams enable consumer-driven ethnographic studies that are an order of magnitude more powerful and cost effective than traditional methods.
Additional community interaction settings allow researchers to create community-based or anonymous experiences, where participants can view one another’s responses and further respond or collaborate, or the experience can be completely private so one participant does not influence another with their answer.
