Denver – June 13 – After a successful conference in Amsterdam this spring, Qualvu will be presenting again at Market Research in the Mobile World, taking place July 18-19 in Cincinnati, Ohio. Featuring a strong lineup of industry leaders exploring the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding, the conference mission is to bring together practitioners and thought leaders who are driving the market research industry. And joining that lineup is Brooks Pettus, COO, Qualvu, and Scott Slagle, Head of Consumer Insights, Chrysler Group LLC, who will be presenting, “Driving Mobile Research: How Chrysler took its Research to the Next Level.”
With the automotive industry being one of the largest in the country, automotive insights are incredibly valuable today. However, like many, the automotive industry is facing challenges that are forcing auto makers to have to innovate to keep up with evolving consumer wants and needs. Recognizing the value of understanding these needs and staying on the leading edge of innovation, Chrysler teamed up with Qualvu to leverage its asynchronous video methodology to reach consumers in-the-moment to uncover their true automotive experiences. Teaming up again in Cincinnati, Brooks and Scott will discuss not only the value of mobile video in capturing these moments of truth, but how Chrysler leveraged mobile to take its research to the next level so that they could not only build a better mid-size sedan that meets consumers’ needs, but ensure a smooth ride at every leg of their journey.
To register for this event, click here and use the discount code, SPK20, to get 20% off.
Qualvu is the future of qualitative research, inspiring business decisions guided by the voice and face of the consumer. Through streamlined video-based technologies, we collect better human intelligence and deliver superior insights that drive decision making. Capturing behavioral and attitudinal feedback from home, work, in-store, and even in-vehicle, Qualvu delivers new levels of human access. Whether via webcams, flip cams, or the Qualvu mobile app, consumers are empowered to share truthfully; and brands are empowered to gain deeper insights, make better decisions, and share key data across the organization. To learn more, visit www.qualvu.com/.
About Market Research in the Mobile World Conference
The Market Research in the Mobile World North America conference will be held on the 18 & 19 July 2012 in Cincinnati, OH. Building on the success and learning of the Amsterdam conference, this conference is going to be an exciting and impactful event focused on exploring the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding. The conference will focus on four main modules, namely: The Future is Now: How New Technologies Are Transforming the Insight Function; Validation & Use Cases; Threats & Opportunities: The Research Industry Outlook; and Research in 2020: The Road Ahead. To learn more, visit http://www.mrmw.net/.