Our Approach
Qualvu uses the power of video and the convenience of the internet to redefine qualitative market research. Our innovative online technology empowers you to ask the burning questions facing your business, and get candid, truthful video answers from your most important consumers.
Qualvu connects you with consumers anywhere at any time – using our unique asynchronous innovation that allows respondents to share their thoughts via video from home, at work, and even while shopping. What does this mean to you? Simple: Better Business Intelligence. You gain answers to your business questions with real people using your products and services where, when and how they’re actually used. We get you closer to the truth – the holy grail of any form of research.
Qualvu explodes the myth of the focus group – that a moderator talking to dozen strangers in a conference room will deliver the kind of intelligence you can take to the bank. When they were invented 60 years ago, focus groups nudged qualitative research closer to what consumers really think – closer to the bulls eye, but not yet on it. Qualvu now eliminates all the barriers standing between you and what consumers really think – social pressures, time constraints, personality types, geographical hurdles, relying on memory instead of application, group dynamics — and, of course, time and expense.
