Our Approach
Qualvu has used the power of video and the convenience of the internet to redefine qualitative market research. We’ve employed smart people to develop innovative web-based technology to optimize every step of the qualitative research process. We ask the right questions of the best-composed panels to elicit honest and comprehensive feedback from people using your products and services where, when and how they’re actually used. We get you closer to the truth – the holy grail of any form of research.
With that truth, companies make better business decisions, develop more effective marketing strategies, and differentiate themselves from the competition. The crucial answers to an organization’s most important business challenges can only be gained by seeing and hearing from your customers and potential customers. Their candid, direct and honest insights often surprise, but always prove invaluable.
Qualvu explodes the myth of the focus group – that a moderator talking to dozen strangers in a conference room will deliver the kind of intelligence you can take to the bank. When they were invented 60 years ago, focus groups nudged qualitative research closer to what consumers really think – closer to the bulls eye, but not yet on it. Qualvu now eliminates all the barriers standing between you and what consumers really think – social pressures, time constraints, personality types, geographical hurdles, relying on memory instead of application, group dynamics — and, of course, time and expense.
- In a typical focus group, a respondent’s comments usually consume no more than a minute or two, because respondents are constrained either by the dynamics of the focus group or their sense of what’s expected. Qualvu’s approach draws out respondents, who on average give three to five minutes of feedback.
- A focus group can take three to six months from recruit to report. Qualvu averages seven days from recruit to report, because no company has the luxury of waiting on valuable research.
- Research through focus groups averages about $24,000 per project if it’s done locally – more if you want a more global reach and incur travel and translation costs. Using Qualvu results in an average cost of $12,000 per project, no matter what the location, no matter what the language.
- And what would you rather have in a report: Qualvu’s 30 page Videoreport available online, on a CD or a PDF versus hundreds and hundreds of pages that no one has time to read and digest?
The bottom line? Qualvu gives you a shorter, clearer, more economical path between what you need to know and what consumers have to tell.
