Finding Your Truth

Qualvu takes qualitative research out of the meeting room and into the living room. Through its proprietary web-based products, Qualvu gives clients unprecedented insights into how clients think about a product and even how they use it. In a traditional focus group, participants too often say what they think others want to hear, or have some other agenda. Our carefully selected panels have no such inhibitions. We’ve all seen the phenomenon of how people say things in an email or through texting that they’d never say in person. A similar phenomenon occurs when panelists answer our moderators’ questions through our web technology. You get more candid information, and you actually witness customers interacting with your product. In short, you get closer to the truth. And the closer you get to the truth, the better your marketing.

METHODOLOGY

Qualvu’s web-cam enabled platform allows clients to use a number of different methodologies to find their truth: ethnographies, shop-alongs, ad testings, product testing, website screen tracking, and qual/quant hybrids. We’re experienced market researchers with the tools and teams in place to execute your project.

Here are few ways in which you can strategically engage your customer:

GLOBAL REACH

The Qualvu platform uses its global capabilities to turn geography into an asset instead of a liability. We’re not only able to enlist panelist across the globe — we’re also constantly creating relationships with partners in all seven continents. The Qualvu platform supports 12 languages, translates each language for content and nuance, and delivers the results in ways you can share (or not share) to optimize the value of the research.

MOMENTS OF TRUTH

It’s no surprise our clients continue to praise the Qualvu approach. We’ve taken the hassle and pitfalls out of out of traditional focus groups by giving participants the freedom to be who they are and what they want, and in the comfort and candor of their own environment. The benefit to our clients is that they get to see who their consumers really are and how they use the client’s products. Best of all, the consumers show and tell their story on their terms and without qualification, reservation or hesitation. They don’t give you information they think you want to hear; they give you information they think you need to know about their relationship with your product. Through web-cam enabled research we put the power and control in the consumers’ hand whether they are at home, in the car, in the office, traveling or shopping. Our clients are gaining more than just feedback about their products or services – they’re learning about the people who use them.