DENVER – February 14 – For a second year in a row, Qualvu has been named one of the top 50 most innovative market research companies (#14) worldwide by Greenbook Research Industry Trends (GRIT) annual report. Since 2010, GRIT has been tracking which firms are perceived as the most innovative within the global market research industry and compiling a list of rankings based on the feedback they receive.
“We’re looking at these data in multiple ways in order to glean insight on the drivers of perception around what makes a firm innovative with the hypothesis that these firms will help drive the repositioning of the industry in years to come and are growing despite the numerous challenges to the industry as a whole right now,” wrote Leonard Murphy, Editor-in-Chief, Greenbook Blog. “We truly want to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses, and we believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute.”
So what does it take to be named one of the most innovative companies? True GRIT. No pun intended. Qualvu has continued to innovate the qualitative research space since its inception in 2008. From its proprietary platform to its leading edge software, Qualvu hasn’t just adapted to meet a need within the industry, but has innovated to go above and beyond to deliver better business solutions.
“We are honored to be named to the GRIT 50 list for the second time in two years,” said John Williamson, Founder & CEO, Qualvu. “Our goal is to deliver better consumer insights to businesses across the globe, and we continue to do that through our innovative approach to research – software driven, people powered. We see big things ahead for the online qualitative research space and are excited for what the future holds.”
About Qualvu
Qualvu is the future of qualitative research, inspiring business decisions guided by the voice and face of the consumer. Through streamlined video-based technologies, we collect better human intelligence and deliver superior insights that drive decision making. The Qualvu proprietary platform enables multi-language, global research that drives online reports supported by actionable analysis and video highlights. Capturing behavioral and attitudinal feedback from home, work, in-store, and even in-vehicle, Qualvu delivers new levels of human access. Whether via webcams, flip cams, or the Qualvu mobile app, consumers are empowered to share truthfully; and brands are empowered to gain deeper insights, make better decisions, and share key data across the organization. To learn more, visit www.qualvu.com/
