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Download Qualvu’s webinar and take your product research to a whole new place (your customers’ lives).
Product research has traditionally been conducted in labs, focus group facilities, and far away from the real settings where consumers are using the products. But Qualvu is changing that: The Internet, online video, and consumer-driven product studies now put you in contact with consumers – using products as they actually do – in those settings that reveal “moments of truth” that separate good product research from GREAT product research. What you will get out of this webinar:
- Discover new and innovative video-based research techniques that uncover consumers’ true relationships to products
- Learn how as a researcher you can be invited to observe the candid, and sometimes surprising, settings where your customers interact with your products
- Learn how this access drives not just usage data, but enables you to truly get to know and understand your customers in new ways
- Learn how companies have successfully integrated consumer insights into the product development process – and how you can, too.
- Learn how this research can be conducted at a fraction of the cost and complexity of traditional in-home ethnographies.
Presenters:
John Williamson, Qualvu CEO and Founder
Shelley Krasnick, Managing Director, Research & Insights
