Qualitative Research Blogs

VideoDiary™ Research Blogs

VideoDiary™ Blog is a versatile, reliable consumer research tool that empowers your consumers to tell their story in a blog environment – specifically designed for qualitative research and built on the powerful VideoDiary™ platform. You can now tap into a platform that leverages social media dynamics and interaction to gain unprecedented creative and free-flowing consumer insights, completely moderated and controlled by you.

Multiple Media Options

By leveraging video Q&A coupled with other media types to create assignments, your consumers will create a qualitative collage of face-to-face video responses, uploaded photos, and other graphics to visually bring to life the way they see, perceive, and interact with your brand. You can even post multimedia stimuli such as packaging, messaging, and ad concepts to the recruited blog community for reaction and collaboration.

Create Research Blog Communities

Participants can post on other user blogs within the project allowing for collaboration, expansion, and comments on initial responses and ideas. This interaction generates unrivaled richness, affinity, and a sense of community around the research topics. While the learning opportunities are endless in this community interaction, blogs can also be completely private should the research objectives require isolated experiences and thinking.

Probe and Follow-up

Researchers can easily probe participants by posting follow-ups to any assignment response or blog entry. Probes and follow-up assignments can be directed to individual participants, groups of participants, or the entire blog community. This process is elegantly designed, and achieved with just a few mouse clicks.

Easy Analysis & Revolutionary Video Reports

Blogging participants’ posts and activity is tracked chronologically within VuPoint™, the administrative back-end for VideoDiary™, allowing researchers to track entries quickly and easily. Blogs can be viewed and even printed in organized components. Highlight video clips can be instantly edited within VuPoint™, and integrated seamlessly into QualVu’s proprietary video reporting process. The results are engaging online reports of unparalleled richness that are transforming online qualitative research deliverables.