Respected Irish Research Professional Anne-Marie O’Sullivan Named Director, Qualvu EMEA in Dublin Office
GOLDEN, CO — OCTOBER 4, 2010. No more having to look twice at the clock to figure out if it’s too early or too late for European market researchers or brand managers to call their online qualitative researcher in the U.S. No more having to deal with the complexities and expense of a multi-cultural focus group. And no more getting close — but not close enough — to what your customers honestly think about a product or service.
Online qualitative research pioneer Qualvu, an American company that uses proprietary internet technology and scientifically selected consumer panels from around the world to deliver deeper, richer, faster and less expensive insights to clients, has opened an office in Dublin to better serve its European clients. The office is under the direction of former ad agency account planner and research consultant Anne-Marie O’Sullivan.
“It doesn’t take a researcher to know that clients want you to work on their time, not yours. But it does take the kind of research Qualvu invented to give clients the kind of unvarnished truth that only Qualvu can elicit from their customers and prospective customers. And that’s why we’re delighted to have a physical presence on the Continent, and fortunate to have it under the direction of someone as capable as Anne-Marie O’Sullivan,” said John Williamson, Qualvu CEO.
Qualvu has organized segments of consumers from around the world and equipped them with webcams to deliver a quality of research impossible to attain from traditional focus groups. Clients gain a deeper and more insightful understanding of consumer likes, dislikes and behaviors because the research is conducted by the respondents themselves, where they feel most comfortable, and when they are not distracted or preoccupied — something traditional in-person focus groups can’t deliver, Ms. O’Sullivan said. “And there is not a company in the world that cannot benefit from seeing and hearing the truth about its products directly from the consumers who use them,” she added. “I’ve seen this in action, and it works.
O’Sullivan said that Qualvu is an ideal fit for the European research market because up until now, there was no video-based qualitative solution available there that matches Qualvu’s innovative quality, access and cost efficiency. “Consumers access their world, brands and each other through the web and increasingly through video,” she said. “Qualvu’s unique platform enables us to reach them on their terms, in their own time and at their convenience. What this means is respondents are more at-ease and more open, delivering richer and better insight. Qualvu’s worldwide panels and multi-language translation capability radically reduce the costs and complexities of multi-country and multi-lingual projects common in Europe. We can solve those problems so that a company can receive a research report in a very short time between recruitment to final report, and at roughly two-thirds the cost of a focus group project. “We want to give European companies the familiarity of local resources to access a world-class proven approach, and to be there for them on their own time and on their own doorstep,” she added.
Qualvu offers clients research capabilities in 12 languages: French, English, Spanish, Italian, Portuguese, Greek, Polish, Korean, German, Japanese, Russian and Mandarin. Qualvu clients who have used its international capabilities include TBWA, Microsoft, Yahoo!, Adidas, Citibank, Chevron and BP International. Visit Qualvu at www.qualvu.com.