Thousands of focus groups are conducted every day, from businesses wanting to know reaction to a product to advertising agencies wanting to gauge acceptance of a creative concept to politicians trying to measure the pulse of the public. Maybe it was only a matter of time before a better way was found to achieve the same (or better) result. Thanks to Qualvu, that time is now. Qualvu’s proprietary technology has combined speed, savings and substance to take qualitative research to a whole new level.
Speed.
It’s significantly faster to deploy Qualvu than traditional offline methods. Dynamic reports extracting the key nuggets from respondents’ comments and delivers them to you in their own words via highlight video clips are delivered in a few days.
Savings.
When Qualvu provides better research and delivers it faster, it has more value – but less cost. Saving clients money from stressed research budgets is a byproduct of Qualvu’s substance and speed advantages. By capturing savings along every step of the focus group process …from organizing a panel to delivering a video report…Qualvu provides you better results for significantly less than the cost of a traditional offline methods. It doesn’t take much research to know what clients think about that!
Substance.
Instead of gathering multiple participants in a single room, Qualvu elicits information from individuals one at a time – on their own time in a setting where they are interacting with the brand naturally. This might sound like a minor difference, but it’s a major Qualvu advantage because people will open up more, be more candid, and provide more information if they are uninhibited by the distracting dynamics of a live group. They don’t fight for time, defer to others out of politeness or let a strong personality dominate. And that leads to richer, deeper information that can define the difference between marketing success and failure.
