Faced with a headache-inducing menu of online choices — including bulletin boards, research communities, quant-qual hybrids, online surveys, journaling, IDIs, online focus groups and research blogs — researchers and brand managers are in a position where they may actually spend more time researching research techniques than doing research itself. And you can’t blame them: It’s difficult to cut through all the clutter to decide who provides the services they need to get the answers they want.
It’s enough to make a researcher long for the good old days of traditional focus groups when you got people in a room, asked them questions, interpreted their responses and rewarded them with a check and all the cookies they could eat.
Truth is, there are thousands of ways to use the Internet to find the consumers you’re looking for. The difficulty comes in finding the best way to engage them and to get the highest quality of information in the shortest amount of time for the least possible cost, and then to convert that information to actionable market strategy.
That’s the challenge we set for ourselves at Qualvu, and the result was our Videodiary platform. Researchers who employ it get to see consumers actually using their products wherever and whenever they use them – at home, in-store, in their car or anywhere else where a product might be used. Qualvu deploys web-cam and mobile flip cams to carefully screened participants who give insightful and uninterrupted feedback that clients can watch anytime from anywhere. And Qualvu has shattered the interval traditionally needed from recruit to report and lowered the cost as well.
We believe that finding the ideal fit for your research needs among the expanding online options is simple: Choose the one that delivers insights that are simply BETTER than any other method for visual, truthful insights.
Want to see a demonstration? Click HERE.
