Upcoming Webinar: Qual Insights Using Online Video
The Qualvu team is pleased to announce a webinar on Thursday, November 19, at 2-3 p.m. Eastern:
“Beyond the Focus Group: Innovations in Qualitative Insights Using Online Video Diaries”
Featuring: Procter & Gamble CoP Tools Leader Charlie Rader and Qualvu CEO John Williamson
What we’ll cover:
- Case study: How P&G and Qualvu reached into consumers’ homes for online video diaries and candid, self-driven ethnographies
- Why the qualitative research industry has been slow to adopt online methods
- How to conduct qualitative research online without losing the face-to-face connection – in a method that collects data 24x7x365
- The significance of convenience and setting
- Qualitative deliverables with integrated video: how adding “voice of the consumer” makes a difference
For details and to register, click here.
Oh, and if you want to do some reading in advance, download our new white paper titled “Beyond the Focus Group: Why Online Video-Based Qualitative Research Raises the Bar on Consumer Insights.“
We hope you’ll join us on the 19th! Please do sign up soon as seats are limited.
