qualitative tool, or some niche offering that works perfectly when the circumstances are just right, and the planets align in just the right spectral arc, etc. Rather, what VideoDiary represents is a category-shifting consumer insights breakthrough that is the spark that will forever change the qualitative research landscape. Boldly, but rather simply put, Qualvu is enabling the best qualitative research you’ll ever experience.
How? We provide a suite of proprietary video-based methods that are quickly replacing traditional offline approaches for several reasons:
• VideoDiary is more cost effective, yet provides better, more candid responses — not just text and pictures, but true voice of the customer richness that will often shock you with it’s candor and insight.
• VideoDiary delivers insights at lightning-fast speeds, with no geographical limitations. The speed combined with quality is enabling nimble decision-making that is allowing our clients to outflank their competitors in ways that will become very apparent soon.
• VideoDiary generates reports that let you “jump through the glass” and come face to face with your target audience, with a press of a button. These deliverables travel wide and far within our clients’ organizations, shedding light on qualitative insights like never before — the 72-page bullet-point loaded PowerPoint just didn’t seem to make it that far.
Qualvu uses a revolutionary and proven process that is not only comprehensive, but also turnkey. From “Recruit to Report,” Qualvu ensures your target participants are ready to share their thoughts on camera quickly. Engaging video highlights are soon transformed into next-generation deliverables that drive engagement and insights.
Simply put: We deliver all the tools and resources you need to utilize the world’s most innovative and powerful qualitative method, and we make it extremely easy (and dare we say fun?) to deliver insights.
Contact us today – and see for yourself. We’d be happy to give you a personal test drive of how we’ve built the most powerful qualitative platform in the world today. It will change the way you think about qualitative research.
