Online Panels

Custom webcam-enabled panels provide instant qualitative access to any consumer segment important to you.

QualVu develops and manages online custom panels of consumers armed with webcams so organizations can come face-to-face with their customers and stake-holders. Provided as a subscription service, this approach drives significant speed and cost efficiency, and is a perfect solution for our clients who utilize our services regularly.

Online Panel Increasingly, researchers, marketing professionals and brand managers are turning to pre-recruited custom panels, or their own company sponsored customer and custom industry panels. These engaged online customers and stake-holders provide collective wisdom on new product and service development and marketing campaigns, new revenue opportunities, customer satisfaction and loyalty measurement, competitive benchmarking, and brand health.

QualVu designs, builds and manages the right type of panel based on your needs, including customer advisory panels, focused communities, expert panels, and subscriber panels.

Not ready for a subscription? Then, participants can be sourced through large national access panels, we tap our extensive partner network to provide you with the people you need. These include the most reputable panels in the market today, including Knowledge Networks, Healthgrades, Resolution Research, Schlesinger & Associates, and Advanced Focus to name a few.

Benefits

For those organizations who want to build affinity, and have continuous access and dialogue with their customers, prospects or stake-holders, custom built webcam panels are an effective solution for added power to the QualVu solution suite.

You own the panel, so you save time and money because you are not paying repetitive participant recruiting costs. Panelists are custom recruited, profiled to match your needs, and highly responsive. Kind of like having your own in house corporate intelligence asset. Continually accessing your private panel can reduce research costs even further, sometimes as much as 50%.

  • Quick access to responsive, well profiled, targeted respondents and customers
  • Rich, current, longitudinal insights over time
  • Just-in-time questions and rich video answers to current and time-sensitive business questions
  • Lower cost vs. ad hoc recruiting, as panel members can be mined over extended periods of time
  • Ideal for difficult to find, low incidence consumers, geographically disperse people, or groups requiring stringent screeners
  • Panel maintenance and refresh is easy, managed by QualVu, and included as a part of the service

QualVu Panel Management

QualVu webcam panels are well managed. That means that non-active members are retired and replaced, and are frequently contacted to remain engaged. Panel size is an important factor, and is adjusted to meet desired access requirements. The QualVu panel portal is engaging and provides members access to their active projects, response reminders, incentives tracking, and account administration.

Panel Options

Customer advisory panel:

This panel type is used for testing concepts and products, providing insight on new marketing programs and direction, company and brand perception, measuring satisfaction and loyalty, and tapping your most faithful insightful advocates.

Expert advisory councils:

These groups are typically trusted advisors, who may be VIP expert customers, outside analysts and advisors, suppliers and channel partners, or internal stake-holders and executives.

Industry panel:

These panels are typically built from broad industry, association and media sources. They can be used to represent an industry or targeted group for multi or single-client, trend and tracking studies where the sponsor is not revealed.

Audience and subscriber panel:

These panels are made up of subscribers, or opt-in participants from a corporate brand’s website.