Companies use two-way video such as GoToMeeting and Webex to successfully communicate among themselves. Consumers use two-way video such as Skype to communicate with each other. But when will companies evolve to use two-way video to communicate with consumers? Companies that think one-way video communicates with consumers are getting only half the picture, because one-way video is no more than incomplete communication you can see.
How to complete that picture and to harness video for effective business-to-consumer communication was the subject of Qualvu CEO John Williamson’s presentation at the recent Digital Summit in Atlanta. Two-way video has the potential to create human connections that are valuable on a number of levels. Its use can create instant intimacy and turn connectivity into communication. Take a look at John’s presentation for some ways that can happen….
September 15th, 2011 at 9:17 am
[...] our humanity and allowing us to express it. As ESOMAR guest blogger Caio Casseb put it, “On the Internet, everyone is human. Everyone shows emotions and feelings. Everyone is open to the world, no matter how dangerous and embarrassing this might be. Everyone [...]