Download the IQ Professional Development Program
to Enhance Your Value Proposition!
Digital tools have posed new opportunities that can help you, as a researcher, deliver better, faster, and cheaper ways to collect and deliver richer insights than ever before. Researchers can now have it all and deliver enhanced value – and we’ll show you how!
We’ve designed a program to help you master everything you need to know to leverage digital market research tools to take your research to the next level. We will show you exactly how online and mobile qualitative research projects work and how to conduct them yourself – from participant engagement to analysis and reporting.
You owe it to yourself to take a look!
Download this complimentary program and…
- Explore new methodologies that can help you support today’s businesses’ needs
- Learn how to engage the right consumers via digital tools, at home, on the go, or wherever relevant, during a moment of truth
- Expand your reach by delivering insights that inspire stakeholders to make accurate and innovative decisions
You have nothing to lose, but much to gain.
Bonus: We’ll send you a personal invitation to join our exclusive LinkedIn group – a platform that we will use to continue the conversation, answer questions, and share the latest news on how digital tools are assisting market research.
What you should expect for each session:
So Many Options, So Little Time!
An overview of the next generation qualitative tools available and how to choose one that meets your needs
Since the big explosion of next generation qualitative research methodologies and tools, a myriad of options have surfaced. But how do you choose one that meets your needs and enhances your value proposition? This session will show you the most popular next generation research tools out there – from text-based chat options to participant-driven video –, what each one brings to the table, and how to choose a tool based on the value of its offering.
Date and Time: This session was held on October 26, 2011 but you can now watch it on demand! Download Now!
Presenter: John Williamson, Founder & CEO, Qualvu
When do I use online research tools, again?
Learn about when to use online research tools based on your objectives
You may be wondering when online research is a good fit. We will help you answer that question through real life case studies and examples; we will show you when to use online research and, more specifically, online video qualitative research. Additionally, we will discuss the benefits of online, mobile, and asynchronous technologies, teach you how to scope a project, and assess whether these methodologies and technologies are a good fit for your objectives.
Date and Time: This session was held on November 10, 2011 but you can now watch it on demand! Download Now!
Presenter: John Williamson, Founder & CEO, Qualvu
How to Leverage Mobile Research to Make Recommendations Based on the Facts
Understanding use cases, benefits, and limitations of mobile research
The greater our ability to follow the natural inclinations and habits of the consumer, the better insights we gather. Innovative qualitative research trends and technology deliver better value only if they allow you to truly get into consumers’ lives and get to know them in their element. In this session, we will discuss how you can leverage mobile video to witness every consumer “moment of truth” – when and where they are interacting with products, services, and reacting to messaging – so that you can make accurate recommendations based on the facts. Additionally, we will discuss current incidence, how to collect mobile video insights in developing economies, and smartphone adoption projections, as well as best practices in capturing mobile activities, including ideal duration of a mobile study and number of assignments.
Date and Time: This session was held on November 23, 2011 but you can now watch it on demand! Download Now!
Presenter: Kathy Fitzpatrick, Director, Enterprise Sales, Qualvu
Research is an Art! The only kind of art created with an objective in mind
How to design a digital qualitative research project that gets you closer to the truth
The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for traditional and digital research methods alike. However, the execution of a study – collection and data mining in particular – in the digital world presents some factors that have to be kept in mind when designing a research study – from ethnographies to behavioral and immersion observations. In this session, you will learn the factors that go into the design of a digital qualitative research project, from designing a discussion guide to doing without recall techniques!
Date and Time: This session was held on December 7, 2011 but you can watch it on demand! Download Now!
Presenter: Shelley Krasnick, Managing Director, Research & Insights, Qualvu
Holiday Break!
Collecting Data is the Easy Part, Choosing a Digital Collection Tool Takes Skill
How to choose a data collection technology and set up an online video research project
Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives. This session will focus on the factors that can help you shape those decisions, think about the possibilities for sharing stimuli with participants, understand the uses and benefits of screen tracking capabilities, and decide which data collection device (webcams, pocket cams, smartphones, tablets, iTouch, pencams, headcams) will deliver the insights desired.
This session was held on January 4, 2012 but you can watch it on demand! Download Now!
Presenter: John Williamson, Founder & CEO, Qualvu
What Would You Do Without the Right Participants?
All you need to know about participant engagement and incentives
Good news: Engaging consumers in a digital market research project is easier than you think when you follow best practices! Consumers in every culture will be surprisingly forthcoming when given the right tools and incentives. In this session, we will discuss how to engage computer or technology illiterate individuals, ideal sample size, and participant technology and Internet access requirements.
This session was held on January 18, 2012 but you can watch it on demand! Download Now!
Presenter: Betty Bramlitt, Panel Development Coordinator, Qualvu
Poke Them for More!
The secrets of moderating and probing asynchronously
When you reach consumers in their natural element, everything that surrounds them turns into stimuli, and the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the participant asking the “whys.” The key is in how you design your projects. This session will show you how to moderate and probe asynchronously without creating a self-fulfilling prophecy and, more importantly, how to design a discussion guide that gives you just the focused data you need without probing or distracting participants from their natural way of doing things.
This session was held on February 01, 2012 but you can watch it on demand! Download Now!
Presenter: Kathy Fitzpatrick, Director, Enterprise Sales, Qualvu
Turn Rich, Digital Data into Business Decisions
How to analyze, make sense of, and organize mounts of digital data into a report that delivers valuable business recommendations
Digital video research has proven to deliver new levels of insight into consumers’ lives and attitudes. But when you give participants free rein, they will share indefinitely, and with that benefit comes challenges: How do you organize and mine that much information? In this session, we will show you how to mine text and video data, organize hours of video, and generate engaging and accurate reports infused with video highlights. We will also teach you techniques and methods to analyze non-verbal behavior, identify consumers’ behavior and attitudes while in their natural element, and find out what consumers are not telling you but are doing on camera, so that you can discover hidden or sensitive thoughts, feelings, beliefs, and behaviors that drive decision making. Finally, we will show you how digital tools can help you digitize and store focus group video data so that you can create your own library of truth.
This session was held on February 01, 2012 but you can watch it on demand! Download Now!
Presenter: Charleen Tuchovsky, Senior Research Analyst
Recreating the Backroom Experience in the Digital World
How to create the backroom experience and encourage collaboration in a digital environment
The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration. This session will show you how you can use digital tools to create a virtual backroom in which you can share and discuss video responses in real time, and how to encourage stakeholder collaboration that propels businesses forward. Additionally, we will show you how digital tools enable you and your stakeholders to create and mine your “library of truth” and find new insights in old data.
This session was held on February 01, 2012 but you can watch it on demand! Download Now!
Presenter: Kathy Fitzpatrick, Director, Enterprise Sales, Qualvu
Wrapping up: Take your qualitative research to the next level!
Online and mobile video research best practices that drive business value
This session will recap the IQ program and wrap up with some key best practices that will make you a successful digital researcher. You will learn the do’s and don’ts, and how to ensure that your stakeholders gain those recommendations that inspire better business decisions.
Date and Time: This session was held on March 14, 2012 – 3 PM ET but you can now watch it on demand! Download Now!
Presenter: Kathy Fitzpatrick, Director, Enterprise Sales, Qualvu