The way we shop has changed forever. The purchase funnel has become more complex. Today’s shoppers increasingly rely on a growing number of online tools to inform their purchasing decisions. Consequently, marketers are scrambling to understand all these new touch-points that influence consumers and where and how consumers are accessing product information.
In a world in which there is a higher and more urgent need to get accurate consumer insights at every step of the shopping journey, how can researchers gain access to a 360-degree view of the shopper? How can they be with consumers as they search the web, employ social media, visit a store, react to an ad or promotion?
Download this white paper to see how with the right tools, at the right time, given the right assignment flow and the right participants, you can gain those critical insights marketers need today.