Poke Them for More!
The secrets of moderating and probing asynchronously
Download This IQ Session Now!
When you reach consumers in their natural element, everything that surrounds them turns into stimuli – meaning that the reactions you observe aren’t responses to hypothetical questions, but rather to real life events. Mobile technologies allow you to virtually follow respondents along every step and moment in their lives. You may be wondering how you can possibly gain focused data when you aren’t right there, sitting next to the participant asking the “whys.” It all comes down to how you design your project.
In this session “Poke Them for More!” taking place Wednesday, February 1 at 3 p.m. ET, you will learn how to moderate and probe asynchronously without creating a self-fulfilling prophecy and, more importantly, how to design a discussion guide that gives you just the focused data you need without probing or distracting participants from their natural way of doing things.
This Webinar Took Place On: Wednesday, February 1, 2012 – 3 PM ET
Presenter: Kathy Fitzpatrick, Director, Enterprise Sales, Qualvu
Download Now!
