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For too many years, and in too many cases, the innovation process has been a place where good ideas go to die. Part of the problem is that internally driven innovation often results in a laundry list of thoughts with limited internal buy-in, making those ideas difficult to execute. Many options to outsource innovation process are “black box” processes – that is, they run a very distinct proprietary program that generates ideas, but internal client constituencies feel they have little ownership, and the ideas aren’t grounded in the realities of the organization’s consumers or capabilities. The innovation process is simply broken. But it can be simply fixed, too – and the results will not only empower your organization, they will generate enthusiastic and effective execution, and at the end of the day – drive revenue. That’s what innovation is really about, isn’t it? Introducing “Activate Your Truth” from Qualvu. This innovative, dynamic and collaborative approach takes innovation to a new level, by combining fresh and accurate consumer insights with your internal subject matter experts, in a disciplined and proven process that nurtures innovation that makes a difference. We like to state the process as a simple equation: Internal Truth + External Truth = Breakthrough Innovation The Activate Your Truth approach…
Download this webinar to discover how the innovation process has been reinvented! Presenters: John Williamson, CEO & Founder
Keith Robinson, Senior Research Strategist
Robinson’s strong grounding in the consumer and insight aspects of the business started at the outset of his career with positions in marketing research with Leo Burnett Advertising and Frito Lay. Drawn by the desire to leverage those insights into a direct decision-making role, Robinson then made the transition to the brand marketing side of the business moving through positions of increasing leadership and cross-functional business responsibility at both Frito-Lay (Doritos-launching Cool Ranch Doritos, Tostitos, Lays and Ruffles) and the Quaker Oats Company (Cap’n Crunch, Quaker100% Natural, Quaker Oats brand hot and cold cereals). Robinson then moved into the retail arena with 12 years at Boston Market in a variety of roles ranging from VP New Products, to Chief Marketing Officer for the restaurant business, to developing and leading the supermarket retail business.
Early on Wittry began to build the cornerstone of his work today with one truly fundamental insight–that “all decisions are made emotionally and justified logically.” This single foundational premise is the key to decoding customer motivation and it defines the relationship between consumers and the brands that they use. Mr. Wittry has developed this unique skill set through his work with a wide range of brands, from retailing franchises like Pizza Hut, Boston Market, Timberland and Blockbuster to adventure brands like Nordica, Kastle and Giant. He has been involved in the high tech sector with Lenovo, Dell and SAP, as well as working with some of the world’s iconic consumer products brands like Coke, Pepsi and Heinz. |
John founded Qualvu in 2007 with a vision to disrupt the $6 billion qualitative research category, by taking research out of the focus group and into consumers’ lives. Qualvu provides businesses a platform to gather online video-based insights from their customers faster and more cost effectively than ever before. As Qualvu’s Chief Executive Officer, John is responsible for the company’s strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2010 with over 700 projects and over 100,000 video responses. Qualvu’s clients include some of the world’s most influential brands, including Procter & Gamble, Microsoft, Unilever, Chrysler, Toyota, Disney, Kellogg’s, and Yahoo!. Formerly, John was a founding partner of VerusLive, a pioneer in the field of online in-depth interview techniques. Innovations he helped design have been used by companies such as Microsoft, Ericsson and Comcast to conduct more than 1,000 webcam interviews across the globe. John also co-founded Jabbits, the world’s first video-based online Q&A community. John has held leadership positions in the technology industry, including Guardent, which was acquired by VeriSign in 2005, and eSoft, where he assisted on their IPO in 1999 and served as Managing Director of international sales in London. John has also successfully built various start-ups. He founded and ultimately sold Maxwell Express, a transportation logistics firm that pioneered development of technology-based delivery systems. He earned a Bachelor of Fine Arts degree in Marketing and Advertising from Southern Methodist University.
Keith Robinson has a track record of success across high-profile consumer and brand-driven companies such as Leo Burnett, Frito-Lay, Quaker Oats and Boston Market. Robinson has extensive experience and expertise in developing customer and business insights and then transforming those insights into strategies and programs that drive business results and build brands.
Eddy Wittry is a brand and product development expert specializing in the strategic alignment of people and products to achieve segment-leading business success. He has spent 25 years working on developing comprehensive and cohesive brand and product propositions in order to optimize their relevance in the consumer marketplace. Wittry has a history of developing unique brand programs to enable businesses operating in highly competitive markets to be more successful.
