Solutions Overview

QualVu is the leader in online video-based qualitative research.

Delivering the next generation in online qualitative research, QualVu’s delivers a suite of solutions that set a new paradigm for qualitative consumer feedback – an online platform that is not simply a new online method, but one of the most powerful qualitative methodologies methods available. Through a breakthrough participant-driven approach designed for scalable video interaction, solutions including VideoDiary™ and VideoSurvey™ deliver richer insights less expensively and with speed, efficiency and engaging output not possible with traditional methods.

QualVu solutions are empowering some of the world’s leading brands to gather true “voice-of-the-consumer” video responses. With QualVu’s solutions our clients:

• Reach consumers (and professionals) in their homes, at work, and even on the go, exploring their thoughts and attitudes regarding any research topic
• Gain visual and audio feedback: facial expressions, perceptions, experiences and attitudes
• Provide participants an interesting and engaging experience to facilitate relaxed, easy input – driving new levels of insight depth
• Reap engaging video clips to deliver a scalable “behind-the-glass” experience that connects the entire client organization directly with their target customers

With ever more difficult-to-reach consumer targets across the globe, the tightening of research and travel budgets, and the need to gain accurate qualitative data faster than ever before, extraordinary times are calling for extraordinary tools.

With QualVu’s suite of solutions, our clients are achieving extraordinary research – with more engaging and useful output than other methods – while harnessing the cost, flexibility and speed of the Web.

Our Solutions:

VideoDiary

An online platform purpose-built for video-based qualitative research; allows for participant-driven interaction, where participants can respond at leisure from the comfort of their home or office, or even on-the-go using handheld webcams; can be localized in a number of languages (global reach).

VideoDiary Blog

A tool that allows consumers to tell their story in a blog environment – specifically designed for qualitative research and built on the VideoDiary platform; researchers post assignments using video, images and text, and participants respond by posting replies within their personal blog including video answers via webcam, text diary input or image uploads.

VideoSurvey

A flexible plug-in for any online survey environment that automatically determines which respondents have webcams, while confirming their technical profile; with a simple click of the mouse, survey respondents are on camera providing rich verbal and visual feedback; produces qualitative insights to support quantitative survey data.

VuPoint

A video research analysis application that provides QualVu customers with a “view” into the research results, including the ability to watch participant video as it is submitted; allows for collaboration among stakeholders, and the power to instantly create video highlight reels and generate online reports.

Online Panels

Custom-built webcam panels, managed by QualVu, for those organizations that want to have continuous, instant, ongoing access and dialogue with their customers, prospects or stakeholders; results in longitudinal insights over time, giving organizations their own “in-house corporate intelligence department.”