- Bring Your Business Challenge
- Innovation & Exploration
- Concept Development
- Product Testing
- Marketing Testing
- Who Do You Want to Ask?
- The Right People
- You Bring Them...
- ...Or We Find Them
- What Do You Want to Know?
- Share Stimuli
- Suggested and Custom Questions
- Qualvu’s Expertise
- They Share
- Easy-To-Use Platform
- Internet and Mobile
- Convenient Setting
- No Peer Pressure
- Asynchronous Video Sessions
- Confidential, Secure, and Private
- Find Your Truth
- You View
- We Analyze
Innovation & Exploration
Use Qualvu to meet unmet consumer needs and develop breakthrough ideas. Qualvu delivers remarkable consumer insight to ignite innovation. Innovation is the way your business grows, taps new markets, and develops new revenue streams. Listening to your target consumers, watching their behavior with your products and competitive products, and learning about their frustrations and unmet needs are the seeds of fresh ideas and breakthrough innovations.
In the past, getting this caliber of qualitative insight was unattainable to all but the deepest corporate pockets – it meant in-home ethnographies that could go into the hundreds of thousands of dollars (we’re not kidding!). Qualvu changes all that. Now any business can easily go into the home of any consumer target to efficiently and cost effectively to gain insights. Using Qualvu’s Do-It-Yourself (DIY) portal, within minutes you can set up a qualitative research project to hear what your customers think about current products, and watch behaviors in their natural environments. Whether cooking, cleaning, doing home repair, baby care, you name it -- Qualvu easily puts you there to observe, listen and learn about the next big idea. Now there’s nothing – not cost, speed, geography, or quality – to keep you from getting the information you need.
Concept Development
Qualvu is ideal to test a new product, service, or communication strategy. Qualvu helps you gain consumer insights necessary to make the best decisions. New ideas, new product concepts, or even new advertising or messaging ideas are the birthplace for future revenue and growth. You validate the best direction or ideas by gaining the deep reactions of your customers and potential customers. This qualitative feedback is also critical to avoid costly mistakes, as risking marketing investment without the best possible information is perilous at best, disastrous at worst.
Getting qualitative product feedback used to mean focus groups -- and lots of cost, travel and time out of the office. Worse, the feedback itself could be tainted by social dynamics, passive or aggressive personalities, location, or any number of other variables. Qualvu makes focus groups obsolete through a cost-effective, web-based video solution that empowers you to quickly, efficiently, economically and independently gain the insights you need. Use Qualvu to hear what customers have to say about your new concepts and to help guide the refinement of a concept – or discover a new one altogether. Qualvu makes it easy.
Product Testing
Understand what consumers truthfully think about your products. Qualvu helps you find out what they’re thinking. Whether your existing products or new prototypes – they are the source of revenue that drives the business. Qualitative feedback is simply critical in understanding consumer reaction, attitudes, and potential problems facing your products and services.
Getting qualitative product feedback used to mean using focus groups -- and lots of cost, travel and time out of the office. Worse, the feedback itself could be tainted by social dynamics, passive or aggressive personalities, location, or any number of other variables. But now, Qualvu makes focus groups obsolete through a cost-effective, web-based video solution that empowers you to quickly, efficiently, economically and independently gain the insights you need. Use Qualvu to actually see your customers using your product, and talking to you about it.
Marketing Testing
Uncover what consumers truthfully think about your marketing. Candid feedback is critical to optimize your messaging and creative efforts. Marketing testing can make the difference between getting leads that will increase your revenue and ROI, vs. wasting those valuable marketing dollars.
In the past, getting qualitative feedback meant focus groups – and that meant lots of cost, travel and time out of the office. Qualvu makes focus groups obsolete through a cost-effective, web-based video solution that empowers you to quickly, efficiently, economically and independently gain the insights you need. Use Qualvu to test your latest marketing ideas, find out what consumers think of your existing creative and whether it’s effective, or test new concepts for an upcoming business pitch.
The Right People
No matter who you choose to ask, you need assurance they’re the right people answering your questions. The right people are those you want to target, who have experience with the product or service that you offer, or can evaluate your new concept and tell whether it will solve their problems and meet their needs.
Qualvu has made a huge investment in a proprietary algorithm (called TruthSerum™) and panel infrastructure, enabling us to fulfill any screener ad hoc recruiting need. You can use any number of our specialty panels, including international and business-to-business (B2B) panels. Qualvu has project capabilities all over the world and can translate 12 languages.
Your Bring Them...
You might have a list of individuals who you want to get feedback from. You can provide a list that we will screen for you.
...Or We Find Them
Tell us who you want to hear from. Who uses your product or service? Moms, professionals, business owners, teenagers? You name it, we’ll bring them to you.
Share Stimuli
You can upload your own materials for your respondents to react to, or we can design it for you. You can use video, images, links to sites, or text.
Suggested and Custom Questions
Ready-made Innovation and Exploration project templates, or complete DIY. Get up and running fast with our pre-built question templates that save you time and ensure quality feedback. We have collected the questions that have prompted the most truthful responses. However, you are in control to get the feedback you need so you can always edit them, or create your own questions from scratch.
Some of the Innovation and Exploration questions you can answer through Qualvu:
- Are there potential line extensions to our current products?
- How are they using our products in the home, at work, or on the go (if applicable)?
- What motivated our customers to try our product or service?
Some of the Concept Development questions you can answer through Qualvu:
- What do consumers think of our new product or service concepts(s)?
- What do consumers think about our new packaging ideas?
- How do consumers react to our new product concepts?
Some of the Product questions you can answer through Qualvu:
- What features are most important to them, and which ones would they like to see? Which can be removed?
- Does our product or service meet, exceed, or fall short of expectations?
- What challenges are customers facing when using our products or services?
Some of the Marketing questions you can answer through Qualvu:
- Is our current product or service messaging effective? Why or why not?
- What can we do to improve how we communicate about our brand, product or service?
- What is the best/most effective way to communicate to consumers?
Qualvu’s Expertise
Qualvu has a team of experts readily available to help you with any part of your project and the process to find your important truths. You decide when and how you would like us to help.
Our Researchers...
- …meet clients’ needs and objectives through rich, insightful research
- …have executed both qualitative and quantitative research initiatives
- …have experience in a variety of industry sectors, including consumer packaged goods (CPG), automotive, technology, media, advertising, sports, tracking, concept tests, product development, international research projects, and more!
Easy-To-Use Platform
No software to download. No focus group expertise required. Just open a browser and go get the truth.
- Create video clips out of the most representative, impactful and entertaining results
- Processes video from all Qualvu platforms as well as raw video output
- Organize your video clips into playlists with an elegant and easy-to-use interface
- Brand Videoreport to match your own company’s brand, look and feel
Internet and Mobile
We take advantage of the reach new technologies allow and go where your customers are, except that we don’t generate high logistic costs.
- Web-cams or Pocket-cams are sent to every participant to use in the study.
- Qualvu uses quality checks at every point in data collection to ensure quality, timely responses.
- Videodiary is setup to make a seamless connection between the panelists and the questions being asked.
Convenient Setting
You gain direct online video responses from your customers in their homes, offices, or on-the-go, where they interact with your products, not in a sterile setting like a focus group. There is no set schedule (besides your deadline), and no pressure as far as when participants interact with the product or service. Participants find the most natural time and place to share.
No Peer Pressure
We eliminate all social pressure and the need to interact and share with strangers. Qualvu makes the experience more enjoyable for participants, which in return yields more truthful results.
Asynchronous Video Interviews
Qualvu’s innovative approach to allow participants to respond on their own time, and in any setting, was purposely designed to deliver unmatched candor, intensity, and insights. We feel our approach is optimal vs. even synchronous methods of collection (e.g. live video interviews, in-person sessions, etc.), for several reasons. They include:
- More Candor. Allowing participants to respond on their own time (within the defined project period of typically 1-5 days) provides them a relaxed, stress-free condition to share candidly and openly.
- Moments of Truth. Participants respond when they are actually interacting with our clients’ products and services – providing unparalleled vision into not only the lives of their customers, but direct ethnographic observation of participants interacting during “moments of truth.” Simply, this is more relevant, accurate data than alternatives.
- Insights Anywhere. Your research target is unrestrained by geography of course, however they are also unrestrained by the setting of their responses. Using handheld cameras and Smartphones, Qualvu can show you behavior while consumers are shopping in store, moving about a job site, in their office, or anywhere in the home (including kitchen, bedroom and bathroom) – you gain direct access to your customers’ lives in a way never before possible, providing superior and truthful insights.
- Better Value. Qualvu’s unique asynchronous method enables scale in your project. In synchronous methods such as real time “one on one’s”, you need significantly more time to complete several interviews. With Qualvu, we can collect any number in a matter of hours. This scale not only ensures fast project turn-around, it has significant impact on project cost, allowing Qualvu to boast an attractive value proposition.
- Multi-Phase Options. Qualvu allows you to instantly add questions for participants with a click of the mouse, as well as makes it easy for you to consider responses, and quickly run a whole new project if you desire. Since respondents are already recruited with cams and ready to participate, you also gain cost advantages to multi-stage research projects that enable you to really get to know your customer.
Confidential, Secure, and Private
All data collected is kept private and confidential. As a B2B provider of qualitative insights and with hundreds of projects and thousands of responses, Qualvu takes security and privacy very seriously. All video is carefully screened to eliminate any compromising situations not relevant to the research, as well as any personally identifying information.
You View
Inevitably, the truth comes through as you watch your customers’ responses and reactions to your products, marketing campaigns, or innovative concepts. Your customers are your best advisors when it comes to making business decisions and Qualvu connects you with them to help you move your business forward.
We Analyze
We can help you analyze the video responses. We offer accurate, actionable, and expert analysis on-demand and you can choose how the information is delivered to you.
