Online Quantitative Research
VideoSurvey™
VideoSurvey™ by QualVu is the world’s first automated plug-in delivering instant video open-ends in any online survey.
Full service market research agencies and global organizations must find cutting-edge tools and reliable qualitative research services to differentiate their offerings and add value for their clients. Today’s businesses are demanding more efficiency and effectiveness from their research budgets.
Innovation in Quantitative Research
Quantitative researchers can now gain valuable face-to-face qualitative insights with a scalable solution that adds significant value to survey data. VideoSurvey™ can be embedded in any online survey environment. The application intelligently determines which potential respondents have webcams, and with a simple click of the mouse, survey respondents are on-camera providing rich verbal and visual feedback.
The Next Step in Data Collection
Adding video to your survey is the next logical step to broaden data collection options beyond today’s standard text and chat sessions. With VideoSurvey™, researchers gain unparalleled “face and voice of the customer” insights that engage respondents in innovative ways while supporting quantitative findings and verifying panelists. Combined with QualVu’s turnkey project operations and an easy-to-use online web interface for both researchers and participants, VideoSurvey™ produces qualitative insights to support quantitative survey data in new and exciting ways.
VideoSurvey Benefits
- Collect lower-cost qualitative research than traditional methods, directly from online surveys
- Deliver compelling “face and voice of the customer” support to quantitative findings
- Responses are rich, candid, and insightful
- Video captures feeling, emotion, and action
- Increase panelist engagement and maximize response rates
- Benefit from leading-edge technology and the latest developments in survey research methodologies
How Does VideoSurvey™ Work?
VideoSurvey™ is a lightweight plug-in for any online survey environment. Any number of video questions can be embedded anywhere within the survey flow, allowing respondents to play video questions and record video open-ends using a webcam. VideoSurvey™ can be deployed within all major web-based surveys – including Confirmit, SPSS, GMI, MarketTools, SurveyMonkey, and more – and can be configured for targeted participant interaction, or to quietly detect and engage survey participants with webcams.
Using proprietary process technology, VideoSurvey™ intelligently determines which respondents have webcams, while confirming their technical profile – including system information, playback and recording capabilities, and network metrics. VideoSurvey™ is not just for respondents with webcams, it can also play video stimulus for all survey respondents, and when no webcam is detected an alternative text open-end is automatically presented.
Video questions have been proven to be effective tools to gather more in-depth responses than their text-based counterparts due to their increased interactivity and engagement. Studies on word count rates comparing text responses and video responses to the same question show that video responses have on average twice as many words, providing additional data and valuable insights.
VideoSurvey™ is built with the latest web technologies, providing an open, scalable, and secure architecture. The platform is highly flexible and provides customizable interfaces and logic for survey design, collection, and reporting. VideoSurvey™ is designed for fast and reliable integration, featuring: an application programming interface for custom scripting of data collection and survey workflow, easy embedding with auto-generated copy and paste code, and simple sample identifier exchange.
The Participant Experience
VideoSurvey™ is a unique and easy experience for respondents. VideoSurvey™ creates engaging connections in a qualitative setting with difficult-to-reach consumer segments who don’t regularly participate in research. Physicians, specialists, executives, business decision makers, and caregivers are prime examples. Video responses are candid and rich – as participants can quickly share their thoughts in a friendly, private, and comfortable environment.
VideoSurvey™ enables creation of powerful, visually appealing surveys that engage respondents to provide even more insightful feedback than static, controlled environments such as focus group facilities. Real-time audio and video algorithms ensure smooth video playback and presentation-quality recordings with user-friendly, context-sensitive help.
The Researcher Experience
VideoSurvey™ users have secure access to the QualVu portal, where your primary experience is watching and analyzing a growing list of recorded videos – each of which is an in-field response to a particular VideoSurvey™ question.
Market researchers will experience the most comprehensive and innovative solution for quantitative video research applications as responses are automatically collected, organized, and transcribed. VuPoint™ allows you to view, categorize, rate, and annotate any video of interest, while collaborating online with team members and clients. You can quickly review questions, responses, participation, and transcripts, while easily editing clips to create video playlists for your toplines and reports.
VideoReport™
Video responses from VideoSurvey™ studies are a breakthrough in quantitative research deliverables. These dynamic online reports contain the most representative highlights from participant responses, delivering engaging and insightful content to support research findings.
Delivered as a complete web-based experience, insights are easily and securely shared among client teams, putting true “face and voice of the consumer” at your finger tips as you extend the visceral “behind the glass” visibility to the entire organization.
VideoReport™ is easily combined with PowerPoint reports with a custom design to match your look and feel, delivering a powerful branded experience. QualVu’s user-friendly tools allow researchers to drag-and-drop video responses, creating unique highlight reels for client review, presentations, collaboration, and webinars. All raw video assets are also available 24x7 via the VuPoint portal in all common formats for archival. Private invitations to view the VideoReport™ can be sent to your peers and clients using secure, password-protected access.
Say “goodbye” to the days of emailing unwieldy PowerPoint attachments with versioning, software, and tracking issues: VideoReport™ is available online at any time and efficiently delivers your video insights in the most efficient, secure, and standards-based format. You’ll never again be limited by a client’s computer configuration as your VideoReport™ presentations “go viral” within their organization. Deliver high-quality results clients demand by using VideoReport™.
Turnkey Project Operations
VideoSurvey™ is a turnkey market research solution, as QualVu supports all aspects of survey deployment – from design, programming, and integration to management, support, and reporting. The effect on your survey infrastructure and operations is virtually zero as the QualVu software-as-a-service platform handles all of the details, enabling a cost-effective and value-added experience.
QualVu has invested significant time, resources, people, and technology to ensure that your projects run smoothly and that valuable insights are delivered to your clients. Our technology has been evaluated and proven by industry specialists in leading market research organizations around the world.
Researchers deploy VideoSurvey™ with confidence and with no need for prior video experience. With tens of thousands of successfully collected video responses, QualVu is the leading provider of online video research solutions.