The way we shop has changed forever. The purchase funnel has become more complex. Today’s shoppers increasingly rely on a growing number of online tools to inform their purchasing decisions. Consequently, marketers are scrambling to understand all these new touch-points that influence consumers and where and how consumers are accessing product information. In a world in which there is a higher and more urgent need to get accurate consumer insights at every step of the shopping journey, how can researchers gain access to a 360-degree Read more »

Many of Qualvu’s proprietary techniques enable companies to quickly, efficiently and economically use consumer-driven video data to inform key business decisions. Now, a new application of Qualvu’s technology provides a new way – on a new scale – to process video data. This new application of Qualvu’s platform retains the insights of its pioneering video techniques for generating qualitative data while adding a level of statistical confidence. Qualitative research per se generates data – facts, opinions, observations – but those aren’t statistically conclusive. The nature Read more »

White Paper: Why Online Video-Based Qualitative Research Raises the Bar on Consumer Insights             A white paper that examines four reasons why video-based online qualitative takes research to a whole new level: the convenience factor, the significance of setting, the absence of peer pressure and the height of content intensity. This asynchronous platform is not just an online version of a focus group. It creates unique dynamics for both the researcher and the participant that can result in remarkably deep Read more »