Qualvu named to #12 on “GRIT Top 50” by GreenBook, a leading market research publication.
DENVER, CO – In an annual ranking compiled based on feedback from their clients, which include many of the world’s largest brands, Qualvu moved into the top echelon of Greenbook Research Industry Trends GRIT Top 50 – an impressive achievement for a young company.
In the report Qualvu was ranked #12, which assessed technology attitudes and adoption towards various methodologies in the market research industry.
“I think this list can tell us a lot. Obviously the big firms achieved their status through extensive marketing activities; big companies have big marketing budgets. What about the rest? Here is where things get interesting: All are young companies, all are technology driven firms, and every single one of them is growing like crazy,” wrote Leonard Murphy, Editor in Chief of the GreenBook Blog.
“This is the kind of list we don’t just expect to make, but dominate,” said Qualvu CEO and Founder John Williamson. “We had one goal when we started Qualvu, and that was to disrupt the $6 billion qualitative research industry by delivering a dramatically better online video solution to the world’s brands that forever takes qualitative research out of the focus group and directly into the candid lives of consumers.”
Qualvu delivers video feedback that is richer and deeper than any other methods by following the natural flow of how consumers act during “moments of truth” when they are shopping, at work, in the car, or at home. Consumers respond when they want, where they want, and how they want, free of the social pressures of focus groups or bias effected through artificial research settings. Qualvu then uses proprietary technology and processing to deliver dynamic online reports that combine strategic insights and video highlight reels of consumer submissions.
“Being named to the GRIT 50 list is a real honor for us,” continued John. “Our innovations are exciting to anyone who has experienced them, but we also know that it’s about our clients making better, more informed decisions based on unparalleled consumer truth. Innovation isn’t just a buzzword for Qualvu, it’s a business driver.”