DU Marketing Roundtable to Discuss How Technology is Turning Qualitative Research Around

September 7, 2011

John Williamson, Founder and CEO of Qualvu, to be a featured panelist at the September DU Marketing Roundtable

Denver, CO – September 7 – For over a decade, the Marketing Roundtable at the University of Denver’s Daniels College of Business has brought together intellectually curious marketing and business professionals to debate the latest marketing trends and best practices. This September, the roundtable will address a highly relevant topic in today’s “consumer age” – how newly empowered consumers, along with new technologies, have changed the qualitative research game and enabled brands to connect with their target audiences on the go, within a “moment of truth.”


On September 23, Qualvu CEO & Founder, John Williamson, will join a panel of industry experts, including Jen Drolet, COO & Partner at iModerate, Ken Giffin, VP Marketing at Gutcheck, Mark Salsberry, CEO at JetJaw, and Rick Jacobs, Principal & CSO at Monigle and Associates, to discuss innovation in marketing research, including how the latest technologies and innovations are being used to gather consumer data and insights. Esteemed Professor Dan Hoffman will give opening remarks to set-the-stage for this dynamic environment and kick things off with an introduction on the evolution of qualitative research and the cultural and technological factors that have led to innovation in the space.


Williamson was selected as a panelist due to his success in radically changing the $6 billion qualitative research space by taking research out of traditional settings and into the real lives of consumers. He is responsible for Qualvu’s strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2011 with over 1,400 projects and over 200,000 video responses. Consequently, Qualvu has become a critical and innovative thought leader in the online research space and has pioneered the use of Internet video to connect brands and consumers.


To learn more about this event, visit their website.


About Qualvu

Qualvu is the world’s leading online video solution empowering businesses to gain truthful insights from their customers through accurate and actionable intelligence. The company is changing the qualitative research industry through an innovative video-based platform that enables our clients to connect with their customers, gather rich insights, and make better business decisions. Qualvu’s streamlined proprietary process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on the go. Qualvu’s clients include some of the world’s most influential brands, including Procter & Gamble, Yahoo!, Unilever, Chrysler, Toyota, eBay, Leo Burnett, and General Mills. For more information, visit www.qualvu.com.