Recreating the Backroom Experience in the Digital World

February 20, 2012


How to encourage researcher-stakeholder collaboration in a virtual environment

The qualitative research process isn’t just a linear process but a looped one. Insights drive new questions, and new questions drive new opportunities. Empowering stakeholders to share and create conversations around newly discovered insights helps inspire business decisions as well as new areas of exploration.

In this session, we’ll show you how you can use digital tools to create a virtual backroom in which you can share and discuss video responses in real time, and how to encourage stakeholder collaboration that propels businesses forward. Additionally, we will show you how digital tools enable you and your stakeholders to create and mine your “library of truth” and find new insights in old data.

Date and Time: February 29, 2012 – 3 PM ET

Presenter: Kathy Fitzpatrick, Senior Director, Research & Design, Qualvu

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